Why Small Business Saturday is a Big DealNovember 20, 2018 // Posted in:
In a world where we’re programmed to think big, shopping on Small Business Saturday may be the exception to the rule.
Timing is everything
Sandwiched between Black Friday and Cyber Monday, SBS has made a name for itself over the past 10 years as millions of shoppers have shelled out big bucks on this unofficial holiday to support local businesses in their communities. So why is SBS such a big deal?
For starters, don’t let the name fool you. In the United States, small businesses account for 99.7% of all registered businesses which breaks down to about 28.8 million businesses. That’s no small potatoes. In fact, the impacts are greater than you would expect. Shopping on SBS keeps local money local.
Deals that set them apart
Competing with big retailers is all about the approach. By focusing on the benefits of shopping locally, small businesses are giving their customers a reason to skip the Black Friday rat race. Here are some ways local businesses are earning their SBS business:
- Creating incentives that big companies can’t meet
- Offering specialized services that only small businesses can provide including special gift wrapping, personal shopping assistance or home delivery, for example.
- Business card contests at points of sale and online
- Sending out coupons for upcoming events
While it’s true everyone loves a good sale, people are also loyal to their neighborhoods and communities. Granite and Trend Transformations prides itself on offering its customers a state-of-the-art, one-on-one shopping experience. Unlike shopping at big box retailers, Granite and Trend Transformations’ customers who are looking to remodel or update their kitchens or bathrooms can expect personalized service that is second to none. With independently owned and operated stores throughout the United States and Canada, each customer who walks through our doors can expect extraordinary displays of today’s trendiest designs and styles. Plus, our professional design team is trained to guide you in making the best choices for your home. From colors and patterns to designs and accessories, Granite and Trend Transformations is your hometown expert who can get the job done right.
This year, skip the Black Friday lines and instead support your local community for Small Business Saturday!. Stop by, call or email us to learn more about how Granite and Trend Transformations can transform your kitchen or bath before the holidays—with most jobs completed in just one day. Contact us today for a free in-home design consultation.