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christina and tarek

Announcing HGTV “Flip or Flop” Stars as Brand Ambassadors

Last Updated on May 10, 2016

Trend Group, the parent company of Granite Transformations, pulled out all the stops at their global rebranding event in Miami Beach this past March, where they announced the appointment of Tarek and Christina El Moussa, hosts of the hit HGTV show “Flip or Flop,” as their North American brand ambassadors.

The El Moussas will be a part of the annual marketing campaign, promoting the Granite Transformations, Trend Transformations and Trend Group brands, appearing in all advertising initiatives, and hosting event appearances throughout the country.

Christina and Tarek El Moussa with Trend CEO Andrea Di Giuseppe
Tarek and Christina El Moussa with Trend Group CEO Andrea Di Giuseppe

Trend’s stellar reputation as the world’s leading producer of full-body glass mosaic, gold mosaic and Venetian enamel – combined with the revolutionary one-day resurfacing process of Granite Transformations – makes this a perfect match for the show and its hosts.

“We are thrilled to be a part of the Trend family and its innovative, quality selection of home renovation products and services, said the El Moussas. “In our business, we value a quick renovation turnaround – a process that Trend has truly mastered – and we share a passion for creating beautiful, high-end remodels in a cost-effective way that ultimately enhances quality of life.”

Granite Transformations is in the process of rebranding as Trend Transformations over the course of the next four years. As part of the excitement, homeowners looking to renovate their kitchens or baths can see the transformations come to life before their eyes on the show.

“We create beautiful spaces that bring out people’s desire to spend quality time in them because we believe that beauty is not a luxury – a philosophy that is shared with Tarek and Christina,” said Andrea Di Giuseppe, Global CEO of Trend Group. “As we continue growing our company and embark on this exciting new rebranding phase, we are thrilled to partner with this dynamic duo, who are undoubtedly two of the country’s top home design experts.”

Check out the full press release here.

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